Amazed at Full-Motion-Video Lenticular

Spread it!

Share

Email This

Above: Large format lenticular posters displayed in New York's Grand Central Station

What if you could put a three second commercial in your customers hands? What if you could show how your product works on the package it’s in?  What if you could deliver a heart-pounding scene from a new movie on a collectible product?

Full motion video lenticular creates an emotional bond between the consumer and your brand by making them part of the action. Our precise printing techniques allow us to fit a large amount of images under our lenticular lens.  This means your product will come to life and grab the attention of the consumer.

When you are designing for full motion video lenticular the number one tip is to use video in which the action happens on top of itself.  Imagine a football player running into the end zone and leaping above a defender to make the game winning catch– if you use a video sequence where the camera is still and all of the motion happens as he is running across the scene, you will end up with a blurry lenticular piece because everything is moving by quickly except the background. Now imagine the same scene but the camera moves with the player, keeping him in the center of the action. By doing this, it creates continuity under the lenticular lens and you will end up with a great full motion video lenticular.

Lenticular full motion video effect uses multiple frames of an action to show movement from the beginning to the end. It is like watching a movie clip, but on a medium that requires no power. And when you put this powerful technology in consumers’ hands, you’ll want to make sure you work with experts to make an impact and get results—that’s where we come in!