When former Univeristy of Minnesota basketball star, Lindsay Whalen, returned to Minnesota to continue her professional career playing for the Minnesota Lynx, it was only fitting to celebrate the athlete’s debut with a warm Minnesota welcome (back)!
Whalen’s return created buzz throughout the state, and executives with the Lynx wanted to match this excitement by offering a lenticular trading card as the promotional giveaway at her Lynx home debut. So they partnered with Virtual Images to produce the eye-catching promotional pieces. Everyone entering the Target Center the evening of the Lynx’s first home game received the lenticular piece; it was a HUGE hit!
The lenticular card incorporated a 2-phase animation, flipping between Lindsay Whalen (#13) as a Minnesota Golden Gopher and Whalen (#13) in her newly acquired position as a Minnesota Lynx Guard. The back of the card contained stats and on Whalen’s college and professional career.