Now I’m not sure that the 3D TV “honeymoon phase” is over, but lately I’ve been seeing a trend that points to 3D becoming more common place. In the past manufacturers were shouting 3D TV, 3D TV, 3D TV! But recently I’ve seen a lot of companies advertising their new 3D TV’s as “3D capable”. For example, Sony recently announced 27 new HDTV models for 2011, with 16 of those being 3D capable. One, that’s a huge amount of TV’s that will display 3D content, two, the 3D is a being sold as a capability and is not the main focus. A main reason I see for this new approach is to ease consumer confusion, because some people think that if you have a 3D TV, you have to wear those glasses all the time and watch everything in 3D. This marketing tactic says, “Hey, this is a really great TV…and by the way…you can watch 3D content on it…when you want to”. The other reason I see for this is that 3D is around to stay and companies are incorporating it as a feature that will become standard part of a TV. If you disagree, when’s the last time you saw a company call out their latest and greatest TV as a COLOR TV…it’s pretty standard nowadays for a TV to be color and soon it will be for it to be 3D capable also.
{ 1 comment… read it below or add one }
It took a while for HD to be the norm and manufacturers still call out the tv’s as HD. It’s going to take time, but I really believe 3d tv’s will be the norm in about a couple of years. I just bought the Panasonic Viera 3d 50″ 3d tv and it’s a great tv even if I use it mainly for the HD quality. I will post a review of the tv soon.