Jay Jays uses 3d for Brand Marketing

by Jose Cruz on February 22, 2011

Jay Jays is a discount youth fashion retailer from Australia. They have a site featuring dancers wearing their clothing line in 3d. It’s a great way to draw attention to their brand. The site lets you interact with the content by freeze framing on any particular dancer and the clothes they feature. This is a great way to provide a fun brand marketing experience without resorting to the same old catalogue shopping format. The 3d is done well enough and is good use of anaglyph stereography.

http://danceoff.jayjays.com.au/

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